Holiday Windows 2018: Bergdorf Goodman

Bergdorf Goodman remains the undefeated champion of the New York Holiday Window scene for the sixth year in a row, according to me (and my mom). Although not as good as some previous years’ windows, BG’s displays are always leaps and bounds above their competitors’.

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This year’s theme is “Bergdorf Goodies,” and I always appreciate a good name pun. Their Fifth Avenue windows all feature sweet holiday treats: neon cakes, chocolates, macarons, licorice, and gingerbread. Because Bergdorf is still a store trying to sell its designer fashions, each window features a mannequin wearing a coordinating fashion confection. As always, the craftsmanship and attention to detail is out of this world and I wish you could walk around inside of, and view the windows from all angles to take in every little piece.

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I made the mistake of only viewing these windows once, during the day on a weekend. Although the sidewalk in front of BG is unusually wide, it still gets clogged with tourists all jockeying to get a photo of the windows. In past years I’ve tried to see the windows at night as well, but the best time to go is before Thanksgiving—the windows are usually unveiled a week before Black Friday, but aren’t as popular on the weeknights prior.

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Last year I actually went inside of Bergdorf Goodman for the first time and it was definitely an experience. It’s a large store but somehow feels claustrophobic and their prices are insanely high—I’m obviously not the target customer, but it was fun to pretend I could have been while I scrambled to find the half-priced Christmas ornaments.


Bergdorf Goodman
Fifth Avenue btwn 57th and 59th Streets
New York, NY